We are thrilled and honored to be a part of the Brand Building and Development course at Chulalongkorn Business School, Chulalongkorn University, led by Mr. Robert Kabus, Chief Strategy Officer & Managing Partner Dataxet. He has taken on the role of an executive guest professor to impart knowledge about how to create brand strategies that build business value. He will be sharing intriguing case studies, current marketing science and his experience from over 30 years as a brand and communications practitioner.
In this course, students have shown great enthusiasm and actively participated in workshops to enhance their understanding of the lessons. The learning environment has been interactive, energetic and productive throughout.
Given the broad impact of brand value across an organization, we believe this course will be worthwhile for students seeking to become professional marketers as well as those in other business roles.