Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Akihito Ishii, Managing Director and the executive team, brought together over 200 COCKPIT nationwide franchisees for the "COCKPIT National Meeting2025" at the Renaissance Pattaya Resort & Spa, Chonburi province. The meeting aimed at elevating business management with strengthening and building trust in the brand with a Customer Centric approach to deliver exceptional experiences. As part of the meeting, the franchisees were invited to experience the premium tire performance at the launch of BRIDGESTONE TURANZA 6, setting the new comfort benchmark for superior driving. The test drive took place on a designated route in Pattaya, Chonburi province, allowing them to experience the product firsthand before presenting the tire to customers through real-world insights.
COCKPIT held the regional meeting for its franchisees between March and April 2025. To further strengthen alignment and emphasize strategic business management toward tangible outcomes, COCKPIT held the national meeting, uniting its nationwide franchisees to move forward together with a shared vision.
This year, COCKPIT has outlined four key strategies to elevate its brand: 1) Modernize and expand the service network by upgrading existing branches to present a more modern image while aggressively expanding coverage nationwide to ensure accessibility for customers. 2) Standardize service by implementing year-round training programs for staff and professional technicians to enhance skills, expertise, and customer service consistency, ensuring that every branch delivers the same high-quality experience. 3) Strengthen product standards by establishing clear quality benchmarks for tires and other automotive products to deliver comprehensive car maintenance. 4) Enhance digital presence and marketing by developing online platforms to attract new customer segments, including the launch of an e-commerce system and the creation of engaging content. This also involves increasing online promotions to boost visibility and drive traffic. All these efforts reflect COCKPIT's commitment to delivering a seamless, customer-centric experience tailored to modern lifestyles. By embracing the role of a trusted companion in every journey, COCKPIT aims to leave lasting impressions, foster customer loyalty, and establish itself as Thailand's leading a fast fist one-stop auto care center.
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
About COCKPIT:
COCKPIT, One Stop Auto Care Center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 259 COCKPIT stores nationwide* (as of May 2025).
